Broadcast WhatsApp Messages in Bulk 2025

Introduction

2025 is the golden era for instant, permission-based customer communication. And what’s the one app almost every customer checks daily? WhatsApp. If you’re not using Broadcast WhatsApp Messages yet, you’re seriously leaving money on the table. Whether you’re in e-commerce, SaaS, or service-based business, Broadcast WhatsApp Messages are helping brands crush engagement, skyrocket conversions, and build trust at scale.

The Evolution of WhatsApp for Businesses

From a simple chat tool to a business powerhouse, WhatsApp has evolved rapidly. In 2025, it’s no longer just about chatting—it’s about driving ROI through real-time, personalized conversations with thousands of users instantly.

1. Understanding Broadcast WhatsApp Messages

What Is a WhatsApp Broadcast?

A WhatsApp Broadcast allows you to send a message to multiple contacts at once without them seeing each other—like BCC in email. The recipients receive the message as if it were sent to them personally. Super personal. Super effective.

Broadcast vs Group – What’s the Difference?

Unlike groups where everyone can interact, broadcasts are one-way. Only the sender and recipient see the messages, keeping the chat private and spam-free.

2. WhatsApp Official API: The Game-Changer

What is WhatsApp Business API?

The WhatsApp Business API is Meta’s official way to let businesses send bulk and automated messages through verified numbers. It’s secure, scalable, and ideal for serious businesses.

Difference Between WhatsApp Business App and API

• Feature Business App Business API
• Message Limit Limited Unlimited (via policy)
• Automation Basic Advanced
• Multi-agent support No Yes
• Green Tick Access No Yes

Requirements to Use WhatsApp API

• Facebook Business Verification
• WhatsApp Business Account
• Approved message templates
• Integration with API provider like Alfezo

3. How to Send Bulk WhatsApp Messages in 2025

Step-by-Step Process to Send Bulk Broadcast

• Register your WhatsApp Business API account
• Choose a BSP (Business Solution Provider)
• Get templates approved by Meta
• Upload your list of opted-in users
• Segment audience
• Schedule or send broadcast instantly
• Using WhatsApp API-Based Platforms
  SaaS tools make this easy—even for non-coders. They offer dashboards, audience tags, templates, and analytics. You just upload and send.
• Manual Sending Limitations
• Using the standard WhatsApp app? You’re stuck with a 256-user limit and risk bans. Avoid it if you’re serious about scale.

4. Compliance & Policies in 2025

WhatsApp’s Latest Messaging Policies
Meta now requires:

• Opt-in from users
• Template approval
• Adherence to messaging window (24 hrs post last user interaction)
• GDPR and Data Privacy
  You must comply with data protection laws. Always collect explicit user consent before adding them to your broadcast list.
• Avoiding Account Bans
  Don’t spam, buy random numbers, or send unauthorized templates. Stick to Meta’s rules.

5. Creating Engaging Broadcast Messages

Message Format and Template Guidelines
Templates can include:

• Text
• Images
• Buttons (CTA, quick replies)
• PDFs

Multimedia vs Text – What Converts Better?

Videos and images often outperform plain text—especially for product demos, offers, or customer testimonials.

Personalization Strategies
Use:

• First names
• Location-based offers
• Purchase history-based suggestions

6. Segmenting Your Audience for Better Results

Importance of Segmentation

• Generic messages get ignored. Segmented ones? Opened, clicked, and loved.
• Behavior-Based Segments
• Cart abandoners
• Active buyers
• Inactive users
• Service renewals

Tagging and Categorization in Tools

• Use tags like:
• VIP
• Repeat Buyer
• Trial User
• This helps you laser-target your message.

7. Analyzing Broadcast Performance

What Metrics Should You Track?

• Open Rate
• Click-Through Rate (CTR)
• Reply Rate
• Bounce Rate
• A/B Testing for Broadcasts
• Test different CTAs, images, or send times to boost your results.

Using Insights to Optimize Campaigns
Based on performance, tweak your message length, tone, or format. Insights = growth.

8. Cost of Sending Broadcast WhatsApp Messages

Pricing Model of WhatsApp API in 2025
Meta charges per conversation, based on:

• Marketing
• Utility
• Authentication
• Service
• Rates vary by country and type.
• Hidden Charges to Watch Out For
• Setup fees by BSPs
• Message template approval delays
• Monthly platform fees

FAQs

1. Is it legal to send bulk WhatsApp messages?

Yes, if you use the official WhatsApp Business API and follow opt-in rules and messaging policies.

2. What is the daily limit for sending messages via API?

Limits vary by tier. Tier 1 starts at 1K unique users/day and scales as your quality rating improves.

3. How to get the green tick verification?

Apply via your Business Manager after completing verification and meeting Meta’s eligibility criteria.

4. Can I send messages without saving numbers?

Yes, API-based tools allow you to upload CSV files or use CRMs directly without saving contacts manually.

5. Which industries benefit the most from WhatsApp broadcasting?

E-commerce, education, health, B2B SaaS, and D2C brands see huge ROI from WhatsApp marketing.